No I don't mean he's been captured. Instead I mean that you can download the PDF of Tortoise George for free;
Why am I doing this? To be honest I'm not 100% sure, but as a publisher who's trying to get off the ground I want to get as much exposure as I can.
I emailed Seth Godin (marketing guru) and he kindly replied "google ideavirus. the book is free". I guess that was what I was already trying to do, he just helped me see it in the fewest words.
Will I give away all our books as a free PDF? I don't know yet. Let's see how it goes. I'll report some download stats in a few months.