Ok so the "saddle stitch" - ie "stapled" books are not up to scratch. I probably could sell them, but it's not what I want Smallfish Books to be about. It has to be about quality from cover to cover, from present to future tense and from binding to printing. The books have to be perfect bound and of a high print quality.
So I've gone with this new company called "Prime Group" - http://www.primegroup.co.uk - they sent me some demo prints and they look good.
Yes a little more expensive than the previous company but at least I'll be able to sleep at night knowing that I'm making a good product, not only now, but forming a template for the future.